Practical reading on digital, marketing, PR and AI search
Short, plain-language guides for franchise brands and outlet owners.
GEO and AI search
A 30-day GEO starter plan for a franchise brand
A simple month of work that makes your brand clearer to people and machines.
GEO and AI search
Fixing wrong or outdated brand information in AI answers
When an assistant gets your fees, address or story wrong, start at the source.
GEO and AI search
How to run a prompt audit on your brand
Ask assistants the questions your buyers ask, and write down what comes back.
GEO and AI search
FAQ content that answers real franchise buyers
The questions applicants ask, answered clearly on your own pages.
GEO and AI search
Why third-party mentions matter more in the age of AI
What others say about you can shape the answer as much as what you say about yourself.
GEO and AI search
Consistent facts and structured data: the quiet foundation
Why one name, one address and one set of numbers matter more than ever.
GEO and AI search
Write a brand fact sheet that AI systems can quote
One clear page of facts beats scattered claims across many pages.
GEO and AI search
GEO and SEO: what is different and what is the same
Search optimisation and generative optimisation share foundations but aim at different outcomes.
GEO and AI search
Why AI assistants are the new front door for franchise research
Buyers now start with a question, not a list of links.
GEO and AI search
What is generative engine optimisation (GEO), in plain language
How to make your brand easy for AI assistants to find, understand and describe correctly.
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