Month: October 2026
Short, plain-language guides for franchise brands and outlet owners.
GEO and AI search
Why AI assistants are the new front door for franchise research
Buyers now start with a question, not a list of links.
GEO and AI search
What is generative engine optimisation (GEO), in plain language
How to make your brand easy for AI assistants to find, understand and describe correctly.
PR services
Measuring PR beyond clippings
Count what changed because of the coverage, not only the number of mentions.
PR services
Awards and listings: which ones are worth the effort
How to judge an opportunity before you spend time or money on it.
PR services
Crisis communication basics for multi-outlet brands
When something goes wrong at one outlet, the whole brand is watched.
PR services
Replying publicly to a bad review
A calm reply can improve how every future reader sees you.
PR services
Trade media or mainstream: where franchise stories belong
Choose outlets by who you want to reach, not by how famous they are.
PR services
Running an outlet opening that local media want to cover
Turn an opening day into a story and a set of photographs.
PR services
Finding the angle in a founder story
Every founder has a story. The skill is choosing the part that is useful to readers.
PR services
Building a media kit that saves reporters time
What to include so a journalist can write about you without chasing you for details.
Not sure where to start?
Book a one-to-one franchise consultation, or send us a message and we will route it to the right team.