Media, reputation and credibility

PR desk

Press coverage helps a new outlet earn trust and helps a franchisor attract serious applicants. This desk runs the story from founder profile to local opening news.

PR strategists Writers Media relations managers Reputation analysts

Before you sign

Founder story and media kit
Franchise-opportunity press notes
Spokesperson briefing
Trade-media placement plan

Before you open

Local media list and invitations
Opening press release with photo pack
Community and association tie-ins
Opinion pieces in business media

After you open

Journalist outreach for follow-up features
Award and listing submissions
Reputation monitoring
Crisis response playbook

Services on this desk

Journalist outreachPitching features to local and business reporters. Media kitsFounder story, photos and fact sheet for reporters. Newsroom and press releasesAnnouncements written and distributed. Reputation managementReview monitoring, replies and crisis response.

Talk to this desk 90-day plan Full A to Z