The first 90 days
Franchise operations, branding, social media, PR and search visibility planned on one calendar.
| Workstream | Pre-launch (30 days) | Launch week | Days 8 to 30 | Days 31 to 90 |
|---|---|---|---|---|
| Franchise operations | Staff training, mock service days, licence check | Inauguration, day-one stock and queue plan | Weekly sales and wastage review with the franchisor | First quality audit and month-three performance review |
| Branding | Signage, uniforms and packaging checked against the brand book | Opening-day banners, standees and photo wall | Offer cards and repeat-visit hook live | Festive campaign and refreshed in-store visuals |
| Social media | Handles live, teaser reels, countdown posts | Live stories, creator visits, opening-offer reels | Three posts and two reels a week, replies within a day | Customer stories, monthly content review, repeat creator visits |
| PR | Media list and press note drafted | Invitations, release, photo and video pack | Follow-up features and local-event tie-ins | Franchise-trade article and award or listing submissions |
| Search and AI answers | Google Business Profile verified, fact sheet and FAQs written | Review requests start, listings checked for one name, address and phone | Review replies, local pages, first AI-answer check | Monthly visibility report across search and AI assistants |
Scroll sideways on a phone. Activities are adjusted to the brand, category and city.