My journey
Pick the path that matches where you are. Each stage links to the desk and tool that handles it.
Buying a franchise
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1 Identify the right franchiseFranchise desk
Match your budget, city and working style to categories, then cut the list to three to five brands.
- Budget and risk-profile conversation
- Category and brand shortlist
- Franchisor background and track-record check
- Calls with existing franchisees
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2 Verify the placeFranchise desk
A good brand in a weak location still struggles. Check the site before you pay a deposit.
- Footfall counted at different hours
- Catchment and competitor mapping
- Rent benchmarking and frontage review
- Licence readiness check for your city
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3 Review the agreementFranchise desk
Know what you are signing. We list the clauses that most often need negotiation.
- Territory and exclusivity
- Fees, royalty and marketing fund
- Term, renewal and exit
- Training and support commitments
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4 Fund and build the outletFranchise desk
Finance, fit-out, hiring and stock, sequenced so nothing waits on something else.
- Finance options and paperwork
- Fit-out vendor comparison
- Hiring and training schedule
- Supply chain and opening stock
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5 Build pre-launch buzzBrand and marketing desk
The shop should have customers waiting before the shutter goes up.
- Coming-soon page and map listing
- Teaser reels and creator invitations
- Local press note
- Opening offer design
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6 InauguratePR desk
One well-run opening day creates the photos, coverage and first reviews you will use for months.
- Event run-sheet and guest list
- Media and influencer invitations
- Live social coverage
- Lead and footfall capture on day one
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7 Grow after openingSocial and digital desk
Marketing, social media, PR, branding and search visibility continue on a monthly rhythm.
- 90-day marketing rhythm
- Weekly posts and reels
- Review collection and replies
- Search and AI-answer visibility
Franchising my brand
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1 Franchise-readiness auditFranchise desk
Can the business run without you standing behind the counter? We test that before anything else.
- Outlet profitability and repeatability review
- Founder dependence check
- Trademark and IP status
- Readiness score and gap list
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2 Unit economics and fee modelFranchise desk
Set the investment, royalty and support model so both you and the franchisee make money.
- Investment and payback model
- Royalty and marketing-fund design
- Territory logic
- Franchisee profile
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3 Agreement and disclosure packFranchise desk
The documents a serious applicant expects to see.
- Franchise agreement drafted with your advocate
- Disclosure document
- Application and screening forms
- Territory maps
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4 Brand and operations systemBrand and marketing desk
Everything an outlet owner needs to copy your standard.
- Brand book and outlet design guide
- Operations manual
- Training modules
- Supplier and pricing rules
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5 Recruit franchiseesSocial and digital desk
Attract applicants who can afford the investment and follow the system. List your brand in the directory.
- Franchise website and lead ads
- Trade-media and PR features
- Listing in the brand directory
- Quotable fact sheet for AI assistants
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6 Onboard and launch each outletFranchise desk
Every new franchisee goes through the same site check, training and inauguration.
- Site verification for each applicant
- Franchisee training and shadow week
- Inauguration planning
- First-90-day marketing kit
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7 Scale across zonesPR desk
Grow city by city with audits, stories and coverage that keep the brand credible.
- Zonal expansion plan
- Quality audits and dashboards
- Regional PR and awards
- Network-wide social calendar
Running an outlet
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1 Stabilise operationsFranchise desk
Strong marketing only works on a shop that delivers the same experience every day.
- Weekly sales and wastage review
- Staff training refresh
- Audit against the operations manual
- Franchisor support requests logged
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2 Set a local marketing rhythmBrand and marketing desk
A calendar of offers, festivals and neighbourhood activity.
- Offer and festival calendar
- Hyperlocal flyers and tie-ups
- Loyalty or repeat-visit offer
- Budget split by channel
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3 Build a social presenceSocial and digital desk
Show up where customers in your area already scroll.
- Outlet handle and content pillars
- Reels from the counter
- Local creator visits
- Paid boosts within walking radius
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4 Protect your reviewsPR desk
Ratings decide who gets the next customer. Collect them and answer every one.
- Review request flow at billing
- Replies within a day
- Handling a bad review
- Monthly rating report
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5 Earn local coveragePR desk
Neighbourhood news, community events and local associations.
- Local media list
- Community event tie-ins
- Press notes for anniversaries and milestones
- Photo and video bank
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6 Be found in search and AI answersGEO desk
Make sure maps, search and AI assistants show the right hours, address and menu.
- Google Business Profile clean-up
- Consistent name, address and phone
- FAQ and menu pages
- Prompt tracking across assistants
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7 Renew or expandFranchise desk
Use twelve months of data to decide on renewal, a second outlet or a new format.
- Twelve-month performance review
- Renewal terms check
- Second-outlet site search
- Payback on the next unit